Your profile photo is such an important part of your online brand.  In this episode, Kaitlin Zhang provides some great photo tips!

Starting a business is hard.  But it's even more difficult to figure out who your business is actually for.  Finding your core audience is absolutely critical to your long-term success.  In this episode learn how to discover who your core audience is.

Long before Kaitlin started her business she had become obsessed with branding.  Learn in this episode how she developed the vision for Oval Branding.  And discover how those lessons can be applied to your brand!

On 15 March 2019, branding consultant Kaitlin Zhang hosted a workshop titled ‘Maximising Personal Impact Online’ for UK civil servants.

Do you have a well-defined target audience that isn’t too broad? Here are the reasons why you need to narrow your audience and save costs through niche marketing.

Twitter doubles character limits to 280 characters. What is the best way for your brand or personal brand to utilize the #280characters? Learn from some of the best examples.

To build a personal brand you have to go through a refining process. You have to sift your characteristics and find the traits that make you special.

One aspect of your personal identity in business is your profile photo. This is a guest blog post by Denise Quinlan, personal branding photographer, speaker and visiologist at Insightful Images.

This is a guest blog by Leah Gervais of Urban20Something. This is the story of how personal branding helped Leah land a job in a foreign country along with the 5 specific steps she took to build her brand.

Your personal brand is what others say about you when you are not in the room. And in today’s world, it’s what the internet says about you when you are not in the room.

Are you making this common MISTAKE when searching for your own name on Google? Learn why it's so important to conduct your searches in the private mode or incognito mode.