How to use photos to build your brand

Podcast
Written By Kaitlin Zhang

Your profile picture is such an important part of your online brand. But it’s often overlooked. Listen for some great tips about how to create a profile picture that looks great and communicates the right message to the world.


Main Takeaways

  1. You should have a profile photo and a series of supplementary photos to help build your brand. 

  2. Think about creating a consistent narrative with the images. You are telling a story about yourself.

  3. The photos should match your brand colors and style.


Actionable next step

Take inventory of your profile photos.


Timestamps 

0:16: What type of photos do I need to build my personal brand?

3:58: What are the do's and don'ts regarding photos for your personal brand?

5:40: Why you shouldn’t overuse Photoshop

7:07: How to make your photos more visually appealing

8:19: Addressing privacy concerns with your photos


Resources

5 Ways to Make Your Online Personal Brand Work for You

Reframing You for Business – Top 10 Tips For Your Profile Photos

 

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Kaitlin Zhang

Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency specialising in tech, financial services and government. Kaitlin is Chinese Canadian living in London with international work experience in Vancouver, Shanghai and San Francisco. Kaitlin also works as an award-winning speaker.

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