Black Myth: Wukong has an “overwhelmingly positive” rating on Steam. This 3A Chinese game is so popular that Chinese companies are giving employee time off to play it. Find out why.

Rachel Ivers, Partner at GiANT London speaks to Kaitlin Zhang, CEO of Oval Branding about women leadership, imposter syndrome, setting boundaries and leadership coaching.

How to promote your game in China. Learn these top marketing strategies for the gaming industry in China.

Kaitlin Zhang, CEO of Oval Branding, was a host and panel moderator at the Enter the Metaverse Conference in London on 29 Nov 2022.

One of the realities of running your own company is negative reviews. Check out these tips on how to handle negativity towards your brand.

Learn how to protect your children’s privacy online. If your child’s online presence and privacy are not protected, there can be serious consequences.

Foreign brands need to pay attention to these three elements of success: brand strategy, speed, and intellectual property.

As opportunities to network face to face decreases with remote working, it is even more crucial to build your personal brand online.

For International Women's Day 2021, we speak to a phenomenon woman and a friend of Oval’s, Karen Gamba, about the importance of personal branding for women.

Kaitlin Zhang launches Oval Branding, a cross-border B2B branding agency that works with leaders in financial services, tech, and government.

Video is a driving force in digital marketing today, and we’re quickly approaching a point where it’s just as essential as having a website and social media presence. It can play a significant role in your SEO efforts in two distinct ways.

Oval Branding needs your help with the Chinese City Branding Survey to help us understand how Chinese cities can raise their international brand awareness among British business people.

To celebrate International Women’s Day this year, we have compile a list of the best advice for women to build their personal brands:

Taking advantage of the long tail, personal brands can become thought leaders of their niche markets, reducing marketing costs and making it easy to find job.

Announcing my free 7 days email course: for only 15 minutes a day, you can learn my 5 Steps To Build Your Personal Brand Online, the same techniques used with my entrepreneur and celebrity clients.

Google Image Search beats Facebook, Amazon, Bing and Yahoo’s regular searches combined. Learn how to optimize SEO for Google images for your personal or corporate brand.

Do you have a well-defined target audience that isn’t too broad? Here are the reasons why you need to narrow your audience and save costs through niche marketing.

Twitter doubles character limits to 280 characters. What is the best way for your brand or personal brand to utilize the #280characters? Learn from some of the best examples.

Ready to build your personal brand through blogging? Here are 5 compelling reasons to launch your blog on LinkedIn.