CLIENT: DOVETAIL GAMES
Launching UK's best simulation gaming technology into China
Dovetail Games creates digital hobbies in the form of simulation experiences for gamers around the globe, including Train Sim World, Train Simulator Classic, Catan, City Transport Simulator: Tram and Fishing Sim World. Dovetail Games was named the Technology Business of the Year in the KEIBA Awards 2015 and Sunday Times Tech Track 100.
The client wanted to expand their brand in China and actively engage Chinese PC gamers (around 320 million as of 2023).
Brand and Market Research
Chinese Name and Logo
Chinese Website
Bilibili Official Account
Weibo Social Media Management
Content Marketing
KOL Influencer Marketing
Events Promotions
Press Relations
Original Logo
New Chinese logo
Website and WeChat
We launched the new speed-optimised, SEO-optimised Chinese website: dovetaillive.cn, as well as the Dovetail Games WeChat official account. Our Chinese content creation team publishes engaging blogs for the website and the WeChat account (2018 - 2022).
Bilibili Video Channel and Ads
Dovetail Games gained official verified status in 2023.
Product Launches
Oval Branding helped successfully launch multiple gaming products into the Chinese market including Train Sim World 5, Train Sim World 4, Train Sim World 3, TS Classic, Bassmaster Fishing, Catan and City Transport Simulator: Tram.
Other Services:
Influencer Marketing
Weibo, Bilibili, Douyin Management and Ads
Content Writing
Brand Ambassador Program
Merchandise and Competitions
Value Delivered
Dovetail Games built long term relationships with Chinese KOL influencers on Bilibili, Weibo, Douyin, Little Red Book and various forums. The new website and social media platforms created new ways for Chinese gamers to engage with the brand within the Chinese internet firewall.
Oval Branding helps the brand gain exposure with hundreds of campaign videos per and millions of views every year. Dovetail Games’ Bilibili channel also gained official status in 2023.
Dovetail Games was 1 of 30 games featured in WeGame’s Game Night 2018. It was live on 15 live gaming platforms and attracted over 60 million viewers. The exposure raised the brand awareness of the Train Simulation product.
Dovetail Games exhibited at the CAFA Game Art Exhibition by the Central Academy of Fine Arts for one month in Beijing, attracting visitors and press from around the country.