CLIENT: ALMANAC VENTURES

Designing a new brand for a UK deeptech VC

Almanac Ventures is a UK-based venture capital firm on the hunt for bold Deeptech solutions — real scientific breakthroughs — that can decarbonise industrial sectors and supply chains.

The VC firm sought to build an unique ClimateTech brand that differentiates them for their investors, partners and portfolio companies. 

  • Brand Strategy

  • Key Messaging

  • Brand Tone of Voice

  • Logo and VI Design

  • Pitch Deck Design

 
 

Brand Strategy

Oval led a series of brand strategy workshops with Almanac Ventures to help them identify their brand values, key messages and a rebellious & bold tone of voice.

Oval has years of experience working with VCs, so the team was able to precisely identify the 3 key USPs that Almanac should communicate with their potential LP investors. 

 

Kaitlin was helpful and attentive when helping us with our logo and brand guidelines.

Her previous experience with VC funds really showed and made all the difference to deliver a great output.

Would definitely recommend! 

- Marc Sabas, Managing Partner at Almanac Ventures 

 
 

Logo and Visual Identity

The logo includes the full name of the VC fund, increasing its brand awareness and brand recognition as the new fund establishes itself.

The visual identity blends the energy of the highlighter yellow, with old style scientific illustrations and organic ripped paper effects. 

 

Pitch Deck Design

Oval collaborated with the client to design a pitch deck that is visually appealing and effectively communities the fund’s strengths and opportunities. The design includes infographics, charts and visuals to enhance the storytelling aspect of the pitch. 

 
 

Value Delivered

Almanac Ventures successfully launch their brand in Q4 2024. The resulting logo and visual identity design system align with the brand’s radical systemic thinking and scientific grounding. The cohesive visual identity system ensured consistent brand messaging across all platforms and materials.

Their pitch deck continues to play a major role in their fundraising efforts.

 
Next

Dovetail Games