A huge part of building a brand in this vast, virtual space is having your very own personal website. Listen to Kaitlin Zhang and Dannielle Bardowell, as they share top tips for your personal website. 

Your core platform is your brand's stage, where you can show your audience what you're all about, whether that's on your personal website, your LinkedIn or elsewhere.

Freelancers, consultants, solopreneurs and other independent workers are on the rise and they all need a personal website. The third step to Kaitlin Zhang’s 5 Steps To Build Your Personal Brand Online© is Platform, which is your personal website.

This is a guest blog by Leah Gervais of Urban20Something. This is the story of how personal branding helped Leah land a job in a foreign country along with the 5 specific steps she took to build her brand.