China’s outward focus is creating opportunities for brands on both sides of the Great Wall. Kaitlin Zhang writes about China's marketing environment in 2019 for the Catalyst Magazine by the Chartered Institute of Marketing.

For Chinese businesses looking into expanding outside China, we recommend focusing on improving their online reputation as a first step to reaching a global audience.

"Tell A Good Story About China Using Chinese Brands," this is the theme of the first Chinese Brands Day on May 10th, approved by the State Council.