How to identify your key message

In this week’s episode, learn how to develop a key message for your brand.  A key message that is simple and easy to describe. Then, discover the benefits of improving your reputation and how personal branding can help bring clarity to your career. 

Main Takeaways

1. Always center back your communication to your core message.

2. A simple one-line pitch is a great way to communicate your key message.

3. The most memorable brands only do a few things very well.

Actionable next step

Write a one-liner pitch using this formula:

I am [INSERT YOUR NAME].  And I help businesses like [INSERT YOUR TARGET AUDIENCE] to achieve [INSERT GOAL].

Timestamps 

0:18: Understanding your personal brand

1:45: Creating the ultimate one-liner pitch for your business

5:30: Who is your target audience?

6:23: Why being simple is so important

7:49: Why developing one key message is so important

9:21: Main takeaways from today’s episode

Resources

Can Personal Branding Really Save You Time?

Why does your personal brand online matter?

Are you falling for these top five myths about personal branding?

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