CLIENT: TUHAYE VENTURE PARTNERS
Rebranding a New York Enterprise Software VC
Tuhaye Venture Partners is an enterprise software focused venture capital firm in New York investing at the earliest stage of the company’s lifecycle. Tuhaye Venture Partners’ vision is to identify the winners in enterprise software from day one and to provide them with investment and support to take root and grow.
Tuhaye Venture Partners approached Oval Branding during their Fund II fundraising. Oval worked with them to identify their unique brand positioning and to rebrand with a new logo, visual identity, website and pitch deck to stand out among the competition. Oval also helped with updating the two founders’ personal profiles on Linkedin.
Brand Positioning
Competitor Analysis
Website Design
Logo and VI Design
Search Engine Optimization
Investor Letter Design
Linkedin Profile Update
Pitch Deck Redesign
Kaitlin and her team have been instrumental in devising a full marketing plan for Tuhaye Venture Partners including our social media presence and marketing strategy. Oval Branding has focused our messaging to investors and helped define our brand within the crowded New York City venture capital marketplace. Their thought process and implementation have been first class. They have been great partners for us and I strongly recommend them to anyone seeking help in developing and marketing their own brand.
- Bill Cohen, Co-Founder & Managing Partner, Tuhaye
Brand, Logo and Visual Identity
The project started with market research and competitor analysis to identify the brand positioning. The logo design is inspired by the concept of building blocks and New York city grids. The name “Tuhaye” means “good land, allowing seeds to root and grow” and New York is this land that allows startups to grow. The visual identity work also includes updating the color & font scheme, business cards and investor letters.
Website Design
The modernized website is mobile-friendly, SEO-optimized and speed optimized. The home page features a moving New York landscape and animated logo for a dynamic look. The written content has also be updated to reflect the new emphasis on their brand positioning.
Linkedin Update
We helped the two co-founders Bill Cohen and Todd Breeden to updated their Linkedin profiles. This includes updating their profile photo and banner photo as well as writing a new personal summary section.
Pitch Deck Design
The pitch deck is specifically prepared for investors and Limited Partner to gain a comprehensive overview of Tuhaye in an easily digestible format. Oval has extensive experience working on the content and visual design of pitch decks specially for VC and PE firms.
Value Delivered
The results are a refreshed modern brand with new logos, visual identity, website and pitch deck. Both co-founders also have updated Linkedin profiles ready for their fundraising efforts.