Why does personal branding online matter?
In this episode of the Personal Branding Success in 10 Minutes podcast, Kaitlin Zhang and Dannielle Bardowell explore the benefits of having an online reputation and how personal branding can help bring clarity to your career.
Main Takeaways
Your personal brand online helps differentiate you from others.
Developing your own personal brands can bring you more focus in your career. It helps you identify your core purpose and how you can serve others.
Personal branding is not about you. It's always about adding value to your core audience.
Actionable next step
Do a quick Google search of your preferred brand name. What information is out there about you? Any surprises?
Timestamps
0:16: What is personal branding?
1:38: The difference between personal branding online and offline
2:42: Why personal branding matters so much
4:02: The importance of managing your image online
5:46: The top mistake that people make with personal branding
Resources
Can Personal Branding Really Save You Time?
Why does your personal brand online matter?
Are you falling for these top five myths about personal branding?
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