How to build your personal brand with social media

In today's digital world, a strong social media presence is crucial for your brand online. Join Kaitlin Zhang and Dannielle Bardowell's discussion and get tips on building your personal brand with social media. 


Main Takeaways

  1. Formulate a strategy before diving into social media. 

  2. How you utilize social media needs to work for your audience and also for you.

  3. Focus on consistency and community.


Actionable next step

Take an audit of your existing social media presence and consider how you can improve it.

Timestamps 

0:24 How Dannielle and Kaitlin feel about social media

3:07 How social media can help build your brand

5:25 How to choose the right social media platform

6:45 Successful campaigns that Kaitlin has worked on

9:06 Reasons to use social media even if you have a website


Resources

4 Tips to Improve Your Personal Brand Over A Weekend

 

Listen to more episodes:


Kaitlin Zhang

Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency specialising in tech, financial services and government. Kaitlin is Chinese Canadian living in London with international work experience in Vancouver, Shanghai and San Francisco. Kaitlin also works as an award-winning speaker.

Previous
Previous

Top 3 tips for foreign brands entering the Chinese market in 2022

Next
Next

How to optimize your LinkedIn profile