Hong Kong Seminar: How to Manage Your Global Brand and Reputation for Asian GPs

On 13 November 2019, Kaitlin Zhang spoke to Asian GPs on how to manage their global brand and reputation. This event was held at the Four Seasons Hotel in Hong Kong.

The event’s main aim was to address the challenges that Asian GPs are facing as well as why there is a more competitive market when fundraising this year.

Time after time again, LPs have stressed the importance of branding and reputation management for GPs.

This is the secret tool that 95% of GPs don’t fully utilize.

A clearly defined brand and carefully managed reputation will make your firm stand out from the competition when fundraising from LPs. In particular, this can be an area where Western GPs have a marketing edge over Asian GPs.

In this seminar, Kaitlin shared these tips:

- The 7 steps to build your company’s global brand and why it is crucial for your fundraising success

- How to communicate your brand clearly in the pitch deck and your pitch- How to increase your search engine presence on Google

- How to use social media and content marketing effectively

- How to best utilize the personal brands of your core team and protect their reputation

- How to get tier 1 media coverage in the West through public relations

Are you an Asian GP looking to build your brand? Please contact us.