China Britain Business Council Member Event: The Protection of Brands and the Impact of China’s E-Commerce Regulations
On 10th December 2019, Oval Branding CEO Kaitlin Zhang spoke at a China-Britain Business Council exclusive member briefing event. The event was about The Protection of Brands and the Impact of China’s E-Commerce Regulations. The event was held at China-Britain Business Council in London.
During the event, Kaitlin Spoke on ‘How to Launch Your Brand in China’ and shared great insights on:
Good and bad brand names
Brand stories
Oval Branding’s case studies
Brand naming exercise
7 steps to build your brand
The session also featured James Love, a Partner of Womble Bond Dickinson (UK) LLP. James Love is an internationally recognised expert in the field of intellectual property, an area in which he has specialised for over 25 years.
The topics covered included:
Insights on the protection of brands with particular reference to bad faith applications
Discussion on the impact of the E-Commerce regulations introduced recently by the PRC
Advice on how to select the right trade mark for use in China
About The China-Britain Business Council
The China-Britain Business Council (CBBC) is the leading organisation helping UK companies grow and develop their business with China. They help companies of all sizes and sectors, whether new entrants or established operations. CBBC has worked with China for 60 years and their team has extensive experience of doing business there. They offer practical in-market assistance, services, industry initiatives and a membership programme delivering access, seminars and networking.
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